Andie has always been fueled by her curiosity of the human race. She spent two and a half years at the University of Texas prepping for medical school, while studying Anthropology to gain an understanding of the social side of humans as well as the psychical. After those initial two years, Andie decided to focus her studies solely on Anthropology, rather than medicine.
Towards the end of her three-year bachelor degree at the University of Texas, Andie discovered that many of the concepts used in marketing overlapped with Anthropological techniques and methodology. She accepted a marketing internship at a small creative agency where she was able to experiment on how anthropological theories could be worked into different areas of marketing research and strategy. Upon graduation, Andie accepted a full-time position at the same agency as a Marketing Analyst.
Andie transitioned to a career at Grow With Studio in order to expand her skillset of marketing-specific tactics. Since joining the team as a Search Marketing Associate, she has had the opportunity to merge her knowledge of social sciences with more traditional marketing strategy to create versatile digital marketing plans for her portfolio of clients, centered around organic search performance and visibility.
In her free time, you can find Andie climbing rocks, doing flips and camping or hiking. She loves to explore the world and learn about all of the people in it. She is the proud owner of one of the many Studio mascots, Margo the dog.
Conversion Tip: Invest in user research. It’s not the most glamorous part of marketing, and conducting user research itself won’t lead to conversions. But, having that insider knowledge will give you a competitive advantage, and using thorough user research to guide strategy will lead to serious success.