By now every Ecommerce Merchant taking advantage of the social media platform giant Pinterest has become obsessed and reliant on Rich Pins. Late to the game? Rich Pins are essentially evergreen Pins that adapt as your business does. There are 4 types of Rich Pins: 

  1. Recipe Pins: Pins that automatically pull the recipe information from the blog post or article share and displays it on the Pin Itself. 
  2. App Pins: Allows Pinners to download your app without leaving Pinterest. 
  3. Article Pins: Allows Pinners to see the headline, author, and story description from all articles and blogs that are shared. 
  4. Products Pins: The most important for Ecommerce Merchants, Product Pins pull the LIVE SEO data from your site (like the Meta Title and Description) as well as the current price, if it’s on sale, and if it’s in stock! 

With a simple code added to the back of your site, and a quick validation with the Rich Pin Validator, you’re ready to start adding Rich Content to your Pinterest Channel. Sounds amazing, right?

Well what happens when the Rich Pins stop working? If your answer is complete chaos, you’re not far off. For months there have been reports, posts, tweets and more of Rich Pins not working, even after going through the trouble-shooting steps on the Pinterest Help Site. You’re not alone if your Rich Pins aren’t working even though they’re validated, or you’ve validated Rich Pins but they still don’t work. We scoured Pinterest Groups, Blogs, message boards and more to find answers only to come up dry. Pinterest has also been suspiciously quiet about the issue, even after contacting our Representative within the company. After emailing in to their help desk, this is the email we received: 

Email #1: 

Hi there, I’m a robot.

Troubles with your Pins can be caused by your browser, computer, or mobile device. Please try the following steps:

Computer

Android

  • Reboot your device
  • Uninstall and reinstall the app
  • Update to the latest Android OS software
  • Make some extra space (Pinterest works best with at least 20 MB of extra space)
  • Clear cache (open your Android settings, find Apps, then Pinterest)
  • Clear data from your Pinterest app (this doesn’t affect your Pinterest content)

iOS

  • Reboot your device
  • Uninstall and reinstall the app
  • Update to the latest iOS version
  • Try switching from data to Wi-Fi (or vice versa)

If none of these steps helped and you want to talk to a human, reply to this email.

Thanks,

The Pinterest team

After responding to the email, I got this message, which also seems to be a canned response as other Pinners are receiving this too. 

Hi Aly,

Sorry for the inconvenience caused!

Due to the technical issue at our end, the Rich information isn’t appearing on the pins even though the website is Rich Pin enabled. There are many other users who are also affected.

Right now we do not have an exact timeline for the fix-sorry about the same but please be assured that my team is already working on fixing the issue as soon as possible. 

This email was from August 6th, and there is still no fix. 

So what are we supposed to do in the meantime while Pinterest Rich Pins aren’t working? We suggest sticking to Pinterest best practices and updating Product Pins if applicable. Here are a few quick tips to optimize your Pinterest Boards and Pins while Rich Pins are being fixed: 

  1. Optimize the titles of your boards. If you’re a merchant selling health supplements and have a Pinterest Board with healthy recipes, don’t just name the board: “Yum” Instead, use long tail keywords that merchants search for like Easy Healthy Dinner Recipes or Healthy 30 Minute Meal. 
  2. Optimize your Pins. Each Pin should Include a Title that describes exactly what the Pin is and the description should provide more information about the Pin. Think of a Product Pin as the Title being the name of the product and the Pin description being the description of the product. 
  3. Use quality graphics, photos, and content. Use photos that include a human element, are high resolution, and use colors and styles that represent your branding. If there is a shopping element to your Pin, let other PInners know by including a price in the graphic or using terms like ‘Buy Now’. 

We don’t know when Pinterest Rich Pins will be fixed, but there are plenty of ways to optimize until then. Check back here for updates on Rich Pins, and when and if Pinterest provides a fix.