On average, email marketing yields businesses $38 for every $1 invested, making it one of the highest return digital marketing channels that you can add to your toolkit.
The inbox is a sacred space for consumers that can prove invaluable to your brand when targeted correctly. We do that by following this process:
Research → Ideation →Testing → Data Evaluation → Repeat
Brand + Strategy Development
Every brand has a unique voice and value proposition. We’ll explore how you and your customers perceive yours, helping you uncover and bridge potential disconnects. A deep understanding of your brand and target audience will guide our email marketing strategy and help us optimize for conversions.
List Optimization + Growth
At the core of any email marketing campaign are the customers. We place a heavy emphasis on ensuring that 1) your subscribers do not feel any negative sentiment about receiving your emails, 2) your subscribers feel like they are in a mutually beneficial relationship with your brand, and 3) your bank of subscribers continues to grow throughout your campaign.
Automations + Newsletters
Each month, the Studio team will target your list with emails that have been strategically optimized for your subscribers and your business. We typically begin with automated emails that trigger when your customers take certain actions, like signing up for your email list. These emails require a one-time setup and then continue to promote sales in the background. After that, emails may vary between newsletters, promotions, or additional automations.
Testing + Evaluation
We use data from iterative testing to determine the most effective strategies for your email marketing campaigns. We isolate variables (like subject line, time of send, background color), evaluate performance of each, and repeat with a new variable until we find the perfect formula for your campaign. Even after we've developed this formula, we will continue to add in new variables because “good enough” just isn’t good enough for us.
Email is everywhere.
There are over 3.9 billion email users in 2020, and use is expected to climb to 4.3 billion by 2023.
As the consumer’s world evolves, the Studio team continually evaluates how they interact with email. This allows us to adapt our strategy to current best practices for high-converting emails, without reinventing the wheel.
Emails that drive results
We optimize your strategy for conversions using a mixture of email types to build your brand and engage with your audience. And when it comes to e-commerce, conversions are key.
Automated emails are triggered based on specific actions that your subscribers or customers take. These emails require a one-time setup and occasional maintenance, but otherwise run in the background of your day-to-day business making you money. It’s like a one-time investment that continues to pay dividends over time. Ultimately, these emails are designed to save you money and time and make your customer’s life easier.
Just like any other relationship, the brand-consumer relationship takes time, consistency and communication. Newsletters help brands develop this consistent, positive relationship with their customers. We’ll develop newsletters that let your customers know what you’re up to, how your month has been, and what your business has been enjoying lately. We’ll also help you share tips and recommendations, and encourage feedback and engagement!
We believe that every email counts when it comes to building your brand and driving sales, which is why we consider it vital to optimize your transactional emails. Transactional emails (confirmation email, shipping email, etc.) go out to every customer, not just the customers who have opted in to email marketing. Optimized transactional emails can turn customers into subscribers and repeat customers.
If a business runs a promotion but nobody knows about it, did it really happen? Not only is email a great way to get the word out about your promotions, but your subscribers have already shown interest in your brand and will be more likely to purchase than potential customers interacting with your brand for the first time.
We optimize for mobile, because that’s the future.
In 2017, 81% of email users checked their email on a smartphone. This percentage has since jumped to 85%.
With the majority of email users logging in via their smartphone, we take a mobile-first approach to email, adjusting as needed to make sure each email looks great on a desktop, too. Emails optimized for mobile conversions include easily clickable links, distinct calls-to-action, and responsive text that's easy to read on a desktop or a mobile device.
Is your business a good fit for Email Marketing?
Businesses of every size and stage are a great fit for email marketing.
Based on the maturity of your business, the size of your email list, and your current goals, our team can craft an email marketing strategy that makes sense for you. While our long-term goal is to grow your revenue, we know that there are different steps to getting there. Whether you need to grow your email list, engage with your customers or build your brand’s authority, the Studio team has your back. Email marketing has been especially successful with businesses that have at least one of the following: