Grow Your Revenue with Pay Per Click, Google Shopping & More
We're ecommerce advertising experts: Our certified Google Premier Partner digital ads specialists have helped store owners earn over $42 million from pay per click advertising over the last 12 months.
On average our clients see a 150% return on their ad spend after 3 months.
That means for every $100 spent, they see $150 in return. Cha-ching!
CHECK OUT THESE RESULTS
Our Digital Advertising Expertise
Pay Per Click
Pay per click advertising is simple: you bid on certain keywords, your ad shows up and then you pay Google any time someone clicks on your ad. Digital advertising agencies that do it well will be able to take that ad investment and deliver a return in the form of more revenue.
There are many different forms of Pay Per Click advertising, the most common being Google Search ads. Our team is Google Partner-certified with more than 10 years in the PPC game. We know how to mine Google for relevant, conversion focused keywords, generate engaging ad copy, and ensure that your budget drives a return on ad spend.
For ecommerce websites, shopping feeds, or comparison shopping engines, are a great way to drive traffic to individual products. With a much lower cost per click than search ads, shopping feeds is a great way to drive revenue to low cost and high quantity product catalogs.
The benefits of shopping feeds allow you to drive conversions at the product level by including product information like the product’s name, price, and image, leading to high quality leads.
We specialize in Google Shopping, Bing Shopping, Amazon Ads, and product listing ads on social media platforms.
Display advertising is one of the best ways to get your brand and products in front of a new audience. Our experts help you build, design, launch, and manage display advertising campaigns across all major display networks.
For ecommerce stores that need to get in front of new customers or have repeat buy products, remarketing paid ads campaigns are a great way to ensure your customers remember who you are. Our PPC experts will help you generate remarketing lists and unique audience profiles to track performance across search and display networks.
We get this question a lot, so let’s get it out of the way: How Does Pay Per Click Advertising Work?.
Pay per click advertising is a digital marketing strategy that allows ecommerce merchants to advertise their products in a digital marketplace. Typically, a merchant will pay a 3rd party, like Google, to display their ad on their ad network. The most widely-known pay per click advertising platform is Google Ads, which gives advertisers access to tools and insight to manage budgets, ad placements, and track their performance.
Pay per click advertising goes beyond Google Ads. There are several other widely used PPC ad platforms used:
- Microsoft Ads
3rd party advertising platforms offer a wide range of advertising products, tools, and services allowing advertisers and marketers to create highly complex ad funnels and drive sales.
A successful pay per click campaign will use the advertisers budget wisely. With smart ad placement and bidding strategies, digital advertisers can turn ad spend dollars into profit for the client.
At Studio, our clients see an average of 150% return on ad spend in the first three months. This means that for every $100 dollars spent on advertising, our clients see $150 of revenue.
Our Digital Advertising Process
At Studio our team of digital advertising experts are well versed in growing ecommerce businesses. From helping mom and pop shops get their grasp on the digital marketing space to driving the bottom line for established businesses, our specialists have seen it all.
We focus on the building blocks of success:
- Customer intent
- Convert searchers into buyers
Once we see success we encourage our customers to explore additional disciplines. Each of the services our team provides continues to build upon the success of the original project helping to catapult your business into new opportunities of growth.
When shoppers are looking for specific products, Google ads and shopping results are front and center. Our expert digital advertising team will make sure you are too.
The key to a successful campaign is developing a solid foundation. We research keywords and write compelling ad copy for PPC campaigns, and gather your product information to launch your Google Shopping campaigns.
A lot goes into launching a Shopping Feeds or PPC Search campaign! After the campaign is developed, we launch, and then get monitor to make sure everything is going smoothly before we start making changes.
Ongoing optimization is key to get you the best results. We frequently review and update keywords, adjust bids, write new ad copy, and perform many other frequent campaign updates.
Measurement & Evaluation
We make sure proper tracking is in place so we (and you!) know how the campaigns are doing. We measure everything, send reports to you, and update campaigns based on results.
If You Got it, Flaunt it:
Total Revenue from Shopping Feeds
Increase in Revenue from PPC
Increase in Revenue from Shopping Feeds
89% of customers begin their buying process with a search engine. Make sure they find you at the top.
Our team will create and manage both your online advertising and Google Shopping Feeds campaigns to make sure you aren't missing out on sales.
Text and remarketing ads drive shoppers to your site.check Showcase your promotions
check Target specific keywords
check Increase brand awareness
Show image ads when shoppers search for your productscheck Sends shoppers directly to your product page
check High conversion rate
check Ecommerce focused
Some of the People You'd be Working With
Team Lead, Digital Advertising
Sr. Search Marketing Specialist
Marketing Team Lead
Digital Advertising Assoc.
Sr. Manager, Digital Advertising
Marketing Strategy Management Lead
We're a Certified Google Premier Partner
Our Google Ads and Analytics-certified professionals work to bring growth and results to your campaigns in the these areas.
This is where the majority of your customers start their shopping process, so naturally our team works to dominate the space by building up your relevance and quality score. We can incorporate extensions, manage bids and continually optimize your campaigns to ensure a strong return on ad spend.
Comparison Shopping Feeds
Our team of certified professionals will work with you to create and optimize your shopping feed file and manage a campaign that maximizes ROI. We’ll also make sure your site and product information adhere to Google policy, and will troubleshoot any complicated data errors that may arise. These types of campaigns are highly customizable and can work with nearly any advertising budget.
Display ads are where the collaboration of our team really shines. After consulting with your ads specialist, our team of designers will create beautiful, eye-catching ads that will delight your customers and entice them to click, and your PPC specialist will put them in the right place at the right time to capture the right buyers.
Google is without a doubt the lead search engine, but Bing Ads tend to have less competition and lower CPCs, making it a cost-effective option for many ecommerce stores.
Targeting users who have interacted with your site already is an extremely cost-effective solution for many stores. Not only do these ad clicks tend to be cheaper, the impressions and clicks that result from them tend to be more effective at turning clicks into conversions. Our experts can create different audience lists based on user behavior and actions to target those folks who will become buyers.
From advertising specific products to showcasing your brand, our team will place your items in Amazon search results to increase sales and get discovered by more shoppers. Many Amazon users visit the platform ready to purchase, so we work hard to connect the right people with your products.
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