SKINNY SHIRATAKI NOODLES

New Design & Advertising Earns Big Results for Noodle Co.

After working with Studio's Design and Digital Advertising teams, Skinny Shirataki Noodles experienced an increase in conversions and revenue.

+74%

Increase in Revenue

+487%

Increase in Mobile Conversions

+33%

Increase in Overall Conversions

Business:

Skinny Shirataki Noodles

Project Link:
getskinnynoodles.com
Brief:

Skinny Shirataki Noodles needed to switch to a responsive website and wanted to refresh their brand at the same time. The ultimate goal was to create a refreshed, responsive website and drive qualified traffic to the new, conversion-optimized site.

Services Provided:
  • Discovery & Research
  • Strategy Planning
  • Ecommerce Design
  • Development
  • Conversion Optimization
  • Pay-Per-Click Advertising
  • Remarketing Advertising

Introduction

What’s the skinny on Skinny Shirataki Noodles? This company sells convenient, gluten-free food products that can replace starchy pastas or rice. Whether customers are looking to decrease their daily carb intake or can’t eat certain foods for health reasons, Skinny Shirataki Noodles provides a tasty alternative backed by hundreds of 5-star reviews.

New technology and search trends meant the need to go responsive, so Skinny Shirataki Noodles approached Studio for a custom design to modernize their brand. One of the challenges any food company faces is conveying the taste and benefits through images. The site needed to convince shoppers that eating healthy and low-carb doesn’t mean sacrificing flavor.

The Challenge

Our Approach

Armed with conversion best practices knowledge, Studio's Design team suggested a Custom Design package to update the theme’s mobile capabilities and give the site a branding refresh. While Studio's Digital Advertising team created pay-per-click and remarketing ads to drive qualified traffic to Skinny Shirataki Noodles website.

arrow_forward Create a unique, branded site to match Skinny Shirataki Noodles style and elevate their website

arrow_forward Reorganize webpages and improve usability for a more streamlined, conversion-focused shopping experience

arrow_forward Incorporate large imagery, including lifestyle shots that show the product in real-life settings

arrow_forward Highlight the company’s positive reviews to increase trust and credibility

arrow_forward Adding recipes to the homepage to help shoppers visualize the benefits of the products



"Studio did a wonderful job with our first website, and helped us move seamlessly into a new responsive design recently. They listened to us and delivered a modern look that was a nearly a perfect fit for us on their first try."

Erika Krakker

President



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