ppc beads case study


POPLOLLIES

Using a Custom PPC Campaign to Drive Purchases and Increase Revenue

Working with Studio, Poplollies saw huge increases in visits and purchases from their new PPC campaign.

+139%

Increase in Revenue from PPC

+1265%

Increase in PPC Clicks

35%

of Total Revenue from PPC

Business:

Poplollies Boutique

Brief:

In business for more than 20 years, Poplollies prides itself on offering one of the largest selections of beads available. They turned to Studio to increase their sales and grow their business through a custom PPC campaign.

Services Provided:
  • Research & Discovery
  • PPC Campaign
  • Banner Ad Design
  • Ecommerce Design
  • Logo & Branding

Introduction

Targeting primarily mothers and grandmothers, Poplollies Boutique is a bright and colorful whimsical brand that sells bubblegum beads and all of the essentials to make popular bubblegum necklaces.

A leading challenge of an online beading retailer is over coming traditional shopping patterns of users visiting and browsing multiple website before making a purchase. Family-owned and experienced. Poplollies Boutique engaged Studio to begin more effectively and strategically engaging and converting their target audience on their online store.

The Challenge

We implemented a PPC campaign to:

arrow_forward Increase brand awareness by leveraging Poplollies Boutique’s brand presence and its vast product selection.

arrow_forward Utilize the emotional aspects of jewelry making and its unique value proposition to focus advertising efforts and increase advertising real estate.

arrow_forward Continuously assess user behavior and test multiple are as of performance in order to identify ideal methods to communicate and engage target audiences. Create on going growth and mitigate the risk of seasonality fluctuation.

Our Approach



“Moving forward, we will continue growing the account to encompass additional search queries used by the beading community, ultimately working to drive even more qualified users to the website. Additionally, the website’s recently upgraded template will allow our team to focus on conversion optimization techniques aiding in increasing overall conversion rates.”

Chelsea Cepedea

PPC Specialist, Team Lead



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