bascamp shopping feeds case study


BASECAMP CLOSEOUTS

Competing and Thriving in a Competitive Market with Shopping Feeds

In a highly competitive industry, Bacecamp Closeouts turned to Studio to help them grow their online presence and increase their product exposure.

71%

of Total Site Revenue from Shopping Feeds

+26%

Increase in Shopping Feeds Site Sessions

+23%

Increase in Users from Shopping Feeds

Business:

Basecamp Closeouts

Project Link:
basecampcloseouts.com
Brief:

Basecamp Closeouts of Western NC is the area’s largest independent retailer of fine sports apparel, athletic shoes, outdoor gear, kayaks and canoes. Effectively using Shopping Feeds allows them to compete alongside big retailers.

Services Provided:
  • Discovery & Strategy
  • Communications
  • Shopping Feeds

Introduction

CBS Sports launched BasecampCloseouts.com to offer affordable sporting apparel, gear and equipment available to sporting enthusiasts across the country. Since the brick-and-mortar’s inception more than three decades ago, the family-owned business prides itself on its promise to prove exceptional customer service—both off and online.

BasecampCloseouts.com launched in late-2013 with a specialization on products both regional and seasonal in nature. They are in a highly competitive industry and struggled with minimal online visibility. Competing with leading retailers such as REI and Sports Authority, the storeowner came to Studio for guidance to help grow the site’s presence and increase product exposure.

The Challenge

We implemented a Shopping Feeds campaign to:

arrow_forward Increase brand awareness and product exposure via product listings on Google

arrow_forward Maintain listing relevancy by developing concise product descriptions

arrow_forward Continuously monitor product performance to proactively identify potential adjustments to product listings within the store and data feed

arrow_forward Establish and manage an AdWords-based marketing plan to instill traffic growth

Our Approach



“Since inception, our shopping feeds strategy has proven to be a vital component of Basecamp Closeouts’ marketing. Looking ahead, we will leverage this success and the retailer’s competitive pricing to continue increasing sales growth.”

Jahnvi Patel

Shopping Feed Specialist



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