How we take overworked merchants to full-blown Studio evangelists in a year.
As an e-commerce merchant, your business success is directly related to how much of your product you sell. Nine times out of 10, you’re not going to launch an online store and immediately start generating revenue.
Success takes time, effort and a little bit of luck.
Hiring an E-Commerce Agency
Before you ever approach a marketing agency, like Studio, you need to make sure you have a few things ironed out:
What are your goals for your marketing strategy?
Not all marketing campaigns are created equal.
If you come prepared with specific goals and growth metrics in mind when you engage an e-commerce agency, your chances of success are greater than if you simply say, “My sales suck and I want marketing to change that.”
While a marketing strategy can certainly help with sales, success differs based on your industry or market niche, how long you’ve been around and what types of products you sell. Have a range of goals and expectations in mind when speaking with sales and/or marketing strategists about a potential campaign. It will help your business success, eliminate unreasonable expectations and get you the best return on your marketing investment.
What is your marketing investment budget?
Not all marketing agencies are created equal.
The internet gives online e-commerce merchants access to an endless marketing talent pool – from fly-by-night, extremely affordable contractors to award-winning, creative agencies that work with Fortune 500 companies.
Just like any other consumable good, online marketing is a “you-get-what-you-pay-for” economy, so before you start talking to potential agencies, outline a budget for marketing services.
You can put together a budget by doing some basic Googling to see what industry rates are for the service you’re looking to retain. From there, you can determine how much you can invest in marketing. This will help you find an e-commerce agency that best fits your needs and budget.
What type of company do you want to work with?
Not all customer service is created equal.
Working with an e-commerce agency can be stressful. On top of the stress of spending money on marketing, you’re also at the mercy of the people you’re paying. Customer service can often be an afterthought by larger agencies. Maybe it’s because bigger shops have their own customer service department, or maybe you’re just one of a hundred clients managed by your overworked account manager.
There are a lot of reasons that clients can receive poor customer service. Luckily, the internet has made it really easy to get an idea of what previous and current customers think about agencies by exploring reviews and testimonials.
At Studio, we take a concierge approach to working with our clients. Not only do we take pride in our work, but we ensure that our clients feel like a part of the process along the way.
We might be the marketing experts, but we’re also here to help you become an expert in your own right.
Finding a Success Partner
Studio’s approach to working with our clients is centered around the idea that we are partners in success.
It’s not uncommon for us to come across e-commerce entrepreneurs that have been burned in the past by an agency or freelancer that promised them “Page 1 on Google in X weeks.” That’s so 2011.
Today’s online marketplace is a much more diverse and dynamic realm than it used to be. Running an online business in 2019 requires more than just optimizing your title tags (something we’re really good at) – you’ve got to incorporate things like user experience, voice search, schema markups, lookalike audiences, AI, bounce rate, mobile visibility and so much more into your marketing strategy.
That’s why Studio becomes part of your team when we work together – not just someone who is posting three times a week on Facebook (also something we do really well), but a human being brought into your business success.
How We Work With Clients
One of our core values is designing strategies that will help you achieve your business goals. We’re not a churn-and-burn shop that relies on a certain amount of client turnover to stay above water.
We focus on showing long-term growth and retention for our clients. Our strategies are designed around the needs specific to your e-commerce business and success metrics.
Studio offers several different marketing packages, all designed to work with your specific marketing needs and budget.
Channel Specific Campaigns
No matter your e-commerce marketing needs, we are able to price and strategize a marketing campaign that meets your needs:
- Social media
- Web design
- Google shopping feeds
- E-commerce product
- Conversion optimization
For long-term marketing projects, we work on the basis of monthly retainers. This allows us to focus on long-term growth and not just pumping up numbers for that first-month report. We can create a monthly strategy focused on any of the channels above.
Sometimes you don’t have the budget to agree to a long-term campaign, or you might not need ongoing SEO or social media. We offer one-off packages related to consulting, optimization and strategy that can help knowledgeable clients make the most of their existing work. This is perfect for internal marketing teams.
Custom Project Quotes
Do you have a truly unique situation? Then we have a truly unique solution. Not all clients have needs that can be quantified by monthly retainers or specific channel optimization. Utilize Studio’s expertise to develop a strategy that addresses all of your needs and sets you on the path toward success.
We’re proud to say that we have plenty of clients who have been with us for years.
Any time we take on a new project, our goal is to convert you to a Studio evangelist through our commitment to your success, our level of customer service, and the quality of our work.
Our goal is to delight by exceeding expectations and helping you get to that next step in your entrepreneurial career. While no two campaigns are the exact same, we can easily say that our primary goal is long-term growth for your e-commerce business.
If you think your e-commerce business needs help and want to work with the experts, feel free to get in touch below for a consultation on your needs.
About The Author: Clara Metcalf
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