WOODSHOP PRODUCTS

Expediting Revenue Growth from New Website

On-page optimization prior to new site launch leads to an organic revenue increase of more than 400% in just 3 months.

+409%

Increase in Organic Revenue in 3 Months

+104%

Increase in Organic Conversions in 3 Months

+320%

Increase in Organic Transactions in 3 Months

Business:

Woodshop Products

Project Link:
woodshopmachinery.com
Brief:

Woodshop Products is a leading provider of woodworking tools, machinery, and accessories. They've been offering the highest quality woodworking products and customer service to folks all over North America since 1980.

Services Provided:
  • Discovery & Research
  • Website Architecture
  • Content Strategy
  • On-Page SEO
  • Website Design
  • Website Development
  • Conversion Optimization

Introduction

To give their customers the best possible online shopping experience, Woodshop Products decided to launch a new website in July of 2019. They knew their existing customers would enjoy the fresher look and increased functionality of their new website, but they also wanted to reach more prospective customers and drive more conversions from their new site.

Woodshop Products wanted to prepare themselves prior to their launch date to ensure no historical data was lost, make sure their organic ranking didn't tank upon launch, and keep their organic traffic on an incline. They knew SEO would be crucial to their new site's success even before it took the stage.

The Challenge

Our Approach

Studio saw an opportunity to grow online visibility by crafting a single web presence with a great site hierarchy and on-page optimization elements. Our team implemented a multi-faceted strategy which included:

arrow_forward A migration plan to a single platform with redirects to preserve SEO momentum of old site pages

arrow_forward Optimizing category landing pages for increased search engine exposure and content hierarchy at various points in the purchasing funnel

arrow_forward Page-level optimization to improve site keyword structure and relevance

arrow_forward Consolidation of outlet domain into parent domain with new landing pages and appropriate redirects



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