tula hats


TULA HATS

Putting Together an Online Marketing Strategy to Increase Traffic and Sales

Tula Hats needed a marketing strategy to differentiate the targeting between their two sites. After working with Studio, they saw growth in both organic traffic and online sales.

+593%

Increase in Revenue from Search

+234%

New Organic Visitors

+255%

Increase in Organic Site Sessions

Business:

Tula Hats

Project Link:
tulahats.com
Brief:

Tula Hats main goal was to increase traffic and sales from organic search sources.

Services Provided:
  • Discovery & Research
  • Strategy Planning
  • Search Engine Optimization
  • Landing Page Optimization

Introduction

Tula Hats have been worn by men, women and children across the nation for over 20 years. Handwoven from 100% natural palm, these high quality hats are a stylish, water-resistant option with best-in-class UPF 50+ sun protection rating. The hat line is designed by the Tula Hat team and handmade in Mexico by fair trade artisans.

Prior to reaching out to Studio, the Tula Hats team began selling their products on a secondary site targeting retail business owners and wholesalers. Additionally, the merchant experienced some sales fluctuations due to the seasonal nature of their products.

The Challenge

We suggested an SEO strategy with on-page content and optimized tags in order to capitalize on the store’s strong branding and unique selling points.

arrow_forward Implementing ecommerce and SEO best practices to differentiate direct customer site from wholesaler site

arrow_forward Leveraging wide-spread brand awareness and presence to influence organic traffic increases

arrow_forward Optimizing critical landing and product pages to maximize brand and product online exposure

Our Approach



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