THE ALZHEIMER'S STORE

A New Site Design & Smoother Navigation Increase Transactions and Revenue

When the Alzheimer's Store needed to make their site easier for their core demographic to navigate, Grow With Studio stepped in with a new user-friendly design.

+108%

Increase in Revenue

+131%

Increase in Transactions

+41%

Increase in Conversion Rate

Business:

The Alzheimer’s Store

Project Link:

alzstore.com

Brief:

The Alzheimer's Store started as a small fundraiser in New York City and has since blossomed into a comprehensive ecommerce store that helps Alzheimer's patients and their caregivers all over the world. Selling health-related products and educational resources, the family-run business strives to make everyday life easier for caregivers and facilities that help people with Alzheimer’s and dementia.

Services Provided:

Discovery & Strategy
Communications
Ecommerce Design
Website Development
Conversion Optimization

“The Alzheimer's Store worked with Grow with Studio who helped blend several designs together while incorporating dozens of our own design elements to give AlzStore.com a fresh new look. They were quick, responsive and professional.

After just a few weeks we have already seen an increase in conversions and sales. Since the site is now clean and simplified with larger fonts and an updated cart, our customers are happy too!”

Scott Kochlefl

Director of Operations

Introduction

Shopping online isn’t always easy, especially if you’re not a tech native. But with brick & mortar stores closing all over the world in the wake of the pandemic, ecommerce has become more important than ever. That’s what prompted Scott from Alzheimer’s Store to approach Grow With Studio for help redesigning his website. Scott wanted to make sure everyone in his customer base felt comfortable shopping for the items they needed, regardless of their age or technical know-how. In the midst of this difficult time, he hoped his store could at least offer a stress-free, secure browsing experience that connected customers to the exact products they needed.

Challenge

Scott had a clear vision for his site redesign: his priority was on making sure customers had an easy way to navigate the site, and he worried that the site’s current UX wasn’t quite doing the trick. Alzheimer’s Store sells a lot of products, and many of them weren’t easily accessible from the homepage. On top of that, people were bypassing core products and categories because they were hard to spot.

Mobile responsiveness was also a priority. We wanted to make sure the site wasn’t just fully functional but also easy to view on mobile, tablet, and desktop browsers.

Our Approach

During our kick-off call, we had a virtual sit-down with Scott to discuss the challenges the store was facing. Scott knew his demographic through and through, and he was able to provide a wealth of insight into what would help his customers have a better shopping experience. We distilled the site’s primary needs down to easier navigation, more eye-friendly visual elements, and a better way to highlight important products and categories.

First we knocked some fundamental UX changes out of the way, updating the website’s checkout system and making sure it was mobile-optimized. Then we designed a way to highlight priority products and categories directly on the homepage. We took a look at everything from headers and navigation to fonts and footers, prioritizing the changes that would have the biggest impact.

Finally, we made the visual elements of the site cleaner and easier to read. We built a navigation bar that featured straightforward categories and an eye-friendly font, and added clear, eye-catching calls to action to key areas to help users navigate to internal pages.

Conclusion

The changes were a hit. Shortly after the new design went live, we noticed that people were staying on the site longer, viewing more pages, and completing more transactions. Year over year, the Alzheimer’s Store’s mobile visits increased by 70% and their overall conversion rate increased by 41%, leading to a 131% increase in transactions! We’re very excited that more people than ever can now consider this store fully accessible and shop their wonderful products.