Business:
Rainier Medical Education
RAINIER MEDICAL EDUCATION
Growing Sales with SEO
When organic growth stopped for Rainier Medical Education and the competition threatened to take over, Studio stepped in.
+370% 
Increase in Organic Traffic
+216%
Increase in Organic Revenue
+71%
Increase in Organic Transactions
Brief:
Rainier Medical Education offers free learning tools, continuing education courses, business advice and professional podiatry tools to nurses who currently already are or are seeking to expand their specialty to senior and diabetic foot care.
Services Provided:
- Discovery & Research
- Strategy Planning
- Search Engine Optimization
Introduction
Eager to introduce their services to a new generation of medical professionals, Rainier Medical needed to focus on creating new valuable content that didn't neglect the business' existing brand identity.
Rainier Medical Education wanted to increase organic traffic and conversions after a 5-year plateau.
The Challenge
After a five year growth plateau, Rainier Medical Education’s online store had fallen behind its competitors and virtually fallen off Google’s radar. The site lacked key on-page optimization and hadn’t adhered to many recommended best practices, such as diversifying meta titles and descriptions and creating a wide range of keyword-rich content.
Our Approach
To bring in new customers without losing existing veteran shoppers who already trusted Rainier Medical, Studio’s Marketing Team recommended a strategy that focused on best SEO practices, brand recognition and user experience.
arrow_forward Site optimization and improved search visibility
arrow_forward Menu restructuring to capitalize on user shopping behavior and keyword hierarchy
arrow_forward Advanced content creation that is factually accurate, genuinely useful, easy to consume, and visually appealing
“My Studio specialist has increased the value of my site to customers. She became familiar with our company, our customer base, and our products, and this allowed her to tightly customize all of her efforts. The Studio team has boosted our image as an educational resource, and this has helped me fulfill our mission of helping to educate as well as increase sales. They are now an essential item in my budget!”
Dr. Julia Overstreet
Director
Additional Case Studies
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