With an active audience and specific messaging needs, Ministry Ideaz was looking to increase engagement with their customers. With help from the Studio, they saw great social media results.
Increase in Visits from Social Media
Increase in Visits from Pinterest
Facebook Audience Increase
Ministry Ideaz is the leader in ministry supplies for the Jehovah’s Witnesses community. Their clients are worldwide and very active on social media.
As the leading supplier of ministry supplies for the Jehovah’s Witnesses community, Ministry Ideaz wanted to bolster their community engagement and sales.
One of the biggest challenges for Ministry Ideaz was brand messaging. Their audience has strong principles and a firmly held belief system, so the brand voice on social media needed to reflect those principles and elicit engagement. The campaign also sought to increase sales from social while maintaining high engagement.
In order to attract new followers and increase their brand presence, we suggested implementing a comprehensive Social Media Marketing strategy to effectively communicate with this active and robust online community.
radio_button_checked Increasing brand awareness and online reputation across Facebook, Twitter, Pinterest and Instagram.
radio_button_checked Using custom audiences to increase page likes and drive traffic to the website
radio_button_checked Offering specific coupon codes to fans on different networks to analyze purchase patterns
radio_button_checked Creating promoted pins to increase traffic to the blog
radio_button_checked Increasing engagement and followers on Instagram via Instagram ads
radio_button_checked Optimizing Facebook ads to reduce the CPC