Ecommerce Decor Case Study

Accelerating Growth with a Revamped Website

On-page SEO and a new design drives a +900% pop in organic revenue for luxury bedding company.


Increase in Organic Revenue


Increase in Organic Conversions


Increase in Organic Transactions


Lili Alessandra

Project Link:

Lili Alessandra is a luxury bedding brand based out of San Antonio with products sold in designer boutiques around the country. From pillows and linens to duvets and throws, Lili Alessandra carries every you need to add elegance and style to your bedroom.

Services Provided:
  • Discovery & Research
  • Website Architecture
  • Content Strategy
  • On-Page SEO
  • Website Design
  • Website Development
  • Conversion Optimization


Lili Alessandra had built strong brand recognition through hard work and in-person networking with industry contacts. This allowed their beautiful products to reach market through a number of luxury brick and mortar locations. This strategy worked well in their early stages, but the company wanted to accelerate their growth by reaching potential partners and customers through their web presence.

The Challenge

Lili Alessandra already had great brand recognition along with a nationwide network of partnering brick and mortar businesses, but wanted to migrate and consolidate its online presence into one, cohesive shopping experience for end-users and interior design professionals alike.

Our Approach

Studio saw an opportunity to grow online visibility by crafting a single web presence with a great site hierarchy and on-page optimization elements. Our team implemented a multi-faceted strategy which included:

arrow_forward A migration plan to a single platform with redirects to preserve SEO momentum of old site pages

arrow_forward Optimizing category landing pages for increased search engine exposure and content hierarchy at various points in the purchasing funnel

arrow_forward Page-level optimization to improve site keyword structure and relevance

arrow_forward Consolidation of outlet domain into parent domain with new landing pages and appropriate redirects

"Studio has allowed us to customize our website to complement the look and feel of our brand and offer all of the features we need to run our e-commerce business. We have also had success with the Studio's SEO Team - they have boosted our search rankings bringing traffic and sales to our site."

Sandra Hernandez Yedor


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