HOT BODZ CLOTHING

A Responsive Design Breathes New Life Into Apparel-Focused Ecommerce Site

A niche apparel retailer benefits from a long-overdue site redesign, drastically improving their ecommerce conversion rate.

+140%

Increase in Revenue

+171%

Increase in Transactions

+167%

Increase in Conversion Rate

Business:

Hot Bodz Clothing Company

Project Link:

hotbodz.com

Brief:

Where do male bodybuilders shop for clothes? Their unique measurements make it harder to find well-fitting clothing than you might think! As long-time bodybuilders themselves, the founders of Hot Bodz Clothing Company understood this challenge well when they opened their upscale men’s boutique in 1989. Now an ecommerce store, Hot Bodz has been a hit with bodybuilders and athletes ever since.

Services Provided:

Discovery & Strategy
Communications
Ecommerce Design
Website Development
Conversion Optimization
Project Management Support

“Hot Bodz had a complete website makeover with outstanding help from Grow With Studio.

While completing our new website, they were quick to apply any changes or revisions we had and offered suggestions that would benefit us along the way.

In addition, they were always available to answer any questions from start to finish.

We are very happy with the final results.”

Mark, Darla and Tim

Hot Bodz Clothing Company

Introduction

Bolstered by a loyal niche following, the Hot Bodz Clothing Company’s ecommerce site has been going strong for decades. They haven’t needed to prioritize their site design historically, but today even the most niche apparel retailers face steep competition, thanks to the explosive popularity of ecommerce. When Hot Bodz Clothing Company approached Grow With Studio in the summer of 2020, they were losing out on an immense amount of mobile sales and struggling to stand out in their industry. The first step to recapturing their audience, they decided, was a more fresh and current website design.

Challenge

The Hot Bodz Clothing Company’s brand personality is upscale, cutting-edge, and strong. They needed their website design to better reflect that, while providing the functionality that shoppers have come to expect — chiefly, mobile-optimized and responsive.

Hot Bodz also needed a design that would be flexible enough for their in-house team to work with, but hard for them to break. The company adds new products to the site every week, so they needed an easy way to switch out banners, featured products, and other merchandising slots on the home page.

Our Approach

After our kickoff call, we began work on a sleek, masculine design that better reflected the Hot Bodz brand. In addition to making the site mobile responsive, we added key elements to enhance the site’s branding and lead potential buyers to interior pages. This included:

• We updated the Call To Action design and added multiple CTA buttons to the site, focusing on the places within the layout that would create the best user experience

• We created an easy-to-update Promotional section on the home page, so the Hot Bodz team could highlight their key categories and other features

• Similarly, we added a “Top Products” section that is easily to update internally

• We created an About Us page, helping Hot Bodz tell the story of their brand with SEO-optimized copy

• We updated some of the site’s fonts and colors to reinforce their more current look and feel

Conclusion

Within two months, we could already see the results of the elevated site design paying off. Transactions were up 171%, aided by a 167% improvement in the site-wide conversion rate. Month over month, the site’s revenue has skyrocketed by over 140%. Essentially, that means the new website design paid for itself right away! We may not be bodybuilders at Grow With Studio, but we’re excited we could do our part to get the Hot Bodz website into fighting shape.