game bibs ecommerce design


Building a Conversion Focused Design that Capitalizes on Mobile Traffic

With the rise of mobile device usage, Game Bibs turned to Studio for a superior shopping experience on every device.


Increase in Revenue


Increase in Mobile Conversion Rate


Increase in Mobile Transactions


Game Bibs

Project Link:

Game Bibs wanted a simplified shopping experience that showcased their fun brand identity… and generated more revenue.

Services Provided:
  • Discovery & Strategy
  • Communications
  • Ecommerce Design
  • Conversion Optimization
  • Development


Game Bibs has been selling unique game day outfits for over 10 years. They provide sports fans with high-quality products that they love to wear, as well as superior customer service and a fun brand personality. This focus has cultivated a loyal group of fans who sport their signature overalls at events across the nation.

Focusing on a simple, easy to navigate store was the key to a great shopping experience.

The Challenge

Sports apparel is a crowded market with some very large, dominant brands. Standing out from the crowd is not easy. Game Bibs wanted a design and navigation overhaul that not only simplified the purchase process, but also reinforced their brand, showcased their unique products, and celebrated their fun-loving customers.

From past projects, we knew a simple and fresh experience was an essential part of gaining conversions. The design team executed a custom design that applied best conversion practices but also kept Game Bib’s branding. The result was a fun, intuitive shopping experience that drove more sales.

arrow_forward Reducing any friction to the sale

arrow_forward Retaining Game Bibs’ strong branding presence

arrow_forward Showcasing products

arrow_forward Making it easy for customers to find what they are looking for

arrow_forward Prominent placement of important features such as sizing chart and social icons

Our Approach

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