GAME BIBS

Building a Conversion Focused Design that Capitalizes on Mobile Traffic

With the rise of mobile device usage, Game Bibs turned to Studio for a superior shopping experience on every device.

+335%

Increase in Revenue

+898%

Increase in Mobile Conversion Rate

+700%

Increase in Mobile Transactions

Business:

Game Bibs

Project Link:

gamebibs.com

Brief:

Game Bibs wanted a simplified shopping experience that showcased their fun brand identity… and generated more revenue.

Services Provided:

Discovery & Strategy
Communications
Ecommerce Design
Conversion Optimization
Development

Introduction

Game Bibs has been selling unique game day outfits for over 10 years. They provide sports fans with high-quality products that they love to wear, as well as superior customer service and a fun brand personality. This focus has cultivated a loyal group of fans who sport their signature overalls at events across the nation.

Focusing on a simple, easy to navigate store was the key to a great shopping experience.

The Challenge

Sports apparel is a crowded market with some very large, dominant brands. Standing out from the crowd is not easy. Game Bibs wanted a design and navigation overhaul that not only simplified the purchase process, but also reinforced their brand, showcased their unique products, and celebrated their fun-loving customers.

From past projects, we knew a simple and fresh experience was an essential part of gaining conversions. The design team executed a custom design that applied best conversion practices but also kept Game Bib’s branding. The result was a fun, intuitive shopping experience that drove more sales.

Reducing any friction to the sale

Retaining Game Bibs’ strong branding presence

Showcasing products

Making it easy for customers to find what they are looking for

Prominent placement of important features such as sizing chart and social icons