Increasing Customer Quality and Revenue through PPC

A strategic approach to PPC helps Clips & Fasteners reach higher quality customers, and plenty of them.


Increase in PPC Revenue


Increase in Average Order Value


Increase in Click Through Rate


Clips & Fasteners

Project Link:

Clips and Fasteners is a leading supplier of automotive retainers, clips and fasteners. The company prides itself on its comprehensive inventory, affordable prices and excellent customer service.

Services Provided:
  • Discovery & Research
  • Website Architecture
  • Content Strategy
  • On-Page SEO
  • Website Design
  • Website Development
  • Conversion Optimization


For ecommerce sites with large product catalogs, PPC poses a unique set of challenges and opportunities. On the one hand, an expansive product list means there’s a staggeringly large portfolio of highly-specific keywords the website can target. On the other, workflow becomes difficult to prioritize and there’s a high risk of spreading ad budget too thin or funneling money into low-payoff keywords. That’s the position Clips and Fasteners found themselves in when they decided to call in help.

The Challenge

Clips and Fasteners’ ad campaign spanned a number of keywords that didn’t convert. Irrelevant clicks were a source of perpetual frustration, pulling from the ad budget without bringing any qualified leads in return. This resulted in out-of-control ad spend on a low-performance PPC strategy.

Our Approach

Our primary goal was to trim fat from the existing strategy and refocus the campaign around high-converting, high-value keywords. We also wanted to introduce new opportunities into the campaign by leveraging additional keywords and ad types. We did this by:

arrow_forwardCurating high-quality, high-converting keyword lists with low competition rates to reduce competitor overlap

arrow_forwardLayering various bidding strategies to influence conversions from customers with the highest buying intent

arrow_forwardLeveraging new ad types to grow ad real estate and encourage additional volume

Over the course of the next year, we saw a 140% increase in PPC revenue with a 66% increase in average order value from PPC visitors. Click-through rates improved for PPC campaigns across the board, with one campaign boasting a 171% improvement in click-through rate. Our client’s favorite part? We didn’t just improve PPC revenue; we also saved them money!

"...the conversion rate is great and the cost is evenbetter."

Jason Page

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