Business:
Basecamp Closeouts
BASECAMP CLOSEOUTS
Competing and Thriving in a Competitive Market with Shopping Feeds
In a highly competitive industry, Bacecamp Closeouts turned to Studio to help them grow their online presence and increase their product exposure.
71%
of Total Site Revenue from Shopping Feeds
+26% 
Increase in Shopping Feeds Site Sessions
+23%
Increase in Users from Shopping Feeds
Brief:
Basecamp Closeouts of Western NC is the area’s largest independent retailer of fine sports apparel, athletic shoes, outdoor gear, kayaks and canoes. Effectively using Shopping Feeds allows them to compete alongside big retailers.
Services Provided:
- Discovery & Strategy
- Communications
- Shopping Feeds
Introduction
CBS Sports launched BasecampCloseouts.com to offer affordable sporting apparel, gear and equipment available to sporting enthusiasts across the country. Since the brick-and-mortar’s inception more than three decades ago, the family-owned business prides itself on its promise to prove exceptional customer service—both off and online.
The Challenge
BasecampCloseouts.com launched in late-2013 with a specialization on products both regional and seasonal in nature. They are in a highly competitive industry and struggled with minimal online visibility. Competing with leading retailers such as REI and Sports Authority, the storeowner came to Studio for guidance to help grow the site’s presence and increase product exposure.
We implemented a Shopping Feeds campaign to:
arrow_forward Increase brand awareness and product exposure via product listings on Google
arrow_forward Maintain listing relevancy by developing concise product descriptions
arrow_forward Continuously monitor product performance to proactively identify potential adjustments to product listings within the store and data feed
arrow_forward Establish and manage an AdWords-based marketing plan to instill traffic growth
Our Approach
“Since inception, our shopping feeds strategy has proven to be a vital component of Basecamp Closeouts’ marketing. Looking ahead, we will leverage this success and the retailer’s competitive pricing to continue increasing sales growth.”
Jahnvi Patel
Shopping Feed Specialist
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