ASK ARIEL

Increased Organic Traffic & Revenue with SEO

A consultative approach to technical and content improvements drives a 39% increase in organic traffic.

+39%

Increase in Organic Sessions

+39%

Increase in Organic New Users

+10%

Increase in Revenue

Business:

Ask Ariel

Project Link:
askariel.com
Brief:

Ask Ariel is a pet nutrition solution offering expert advice and natural, holistic vitamins and supplements. The business serves both veterinarians and the general public, empowering pet owners to take an active role in their pets' health and well-being.

Services Provided:
  • Discovery & Research
  • Content Strategy
  • On-Page SEO
  • Conversion Optimization

Introduction

Ask Ariel's high-quality pet supplements and health resources have made them a go-to for vets and pet owners alike. But trust is essential in their industry, and some of their website content wasn’t doing everything it could to communicate expertise. This impacted both users and search engines, creating a headwind that stalled Ask Ariel’s internal efforts to increase their online sales.

Ask Ariel’s organic traffic started trending downward in early 2018, and that downward trend continued throughout the year and into 2019.

The decline coincided with a Google algorithm update known as the “Medic Update” in the SEO community. Along with tightening the focus on content quality, Google’s internal communications stressed the importance of holding medical and financial websites to especially high quality standards. Misinformation in these categories, they believed, could have serious consequences for the searcher’s health and well-being. Many health-related websites and blogs took a noticeable post-update hit as a result.

The Challenge

Our Approach

After performing a full SEO site audit, the Studio team pinpointed content quality (and its relationship to the Medic update) as a root cause of Ask Ariel’s traffic decline. Thin content on blog posts, articles, and across the site wasn’t meeting Google’s Content Quality Guidelines or keeping visitors active on the page.

So we identified opportunities to improve content quality across blogs, category pages, and other article pages. In just six months, we were able to increase organic traffic and revenue by:

arrow_forward Auditing all existing content and providing detailed keyword insight

arrow_forward Mapping out a progressive plan to resolve an abundance of duplicate and poorly targeted content

arrow_forward Developing creative solutions for reworking the technical setup of existing blog content

arrow_forward Helping the client stay hands-on by teaching and consulting as we worked, guiding the client as they refined content and analyzed & resolved issues/p>

arrow_forward Providing bi-weekly progress check-ins

The content improvements helped the business properly convey trust within a sensitive medical space (we care deeply about the health of our four-legged companions!). Technical improvements and the content itself led to a better user experience, and by the six-month mark we were seeing a 39% increase in organic traffic to the website.

Best of all, the site’s increased visibility means more people than ever have access to the information and products they need to keep their pets happy and healthy!



"We just wanted to express our sincerest thanks for all you do for us. We are doing fantastic and Studio has been such a big help!"

Susan Blake Davis

Founder



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