Driving All-time High Traffic and Impressions Through SEO

Our Approach

After performing a full SEO site audit, the Studio team pinpointed content quality (and its relationship to the Medic update) as a root cause of Ask Ariel’s traffic decline. Thin content on blog posts, articles, and across the site wasn’t meeting Google’s Content Quality Guidelines or keeping visitors active on the page.

So we identified opportunities to improve content quality across blogs, category pages, and other article pages. In just six months, we were able to increase organic traffic and revenue by:

arrow_forward Auditing all existing content and providing detailed keyword insight

arrow_forward Mapping out a progressive plan to resolve an abundance of duplicate and poorly targeted content

arrow_forward Developing creative solutions for reworking the technical setup of existing blog content

arrow_forward Helping the client stay hands-on by teaching and consulting as we worked, guiding the client as they refined content and analyzed & resolved issues

arrow_forward Providing bi-weekly progress check-ins

The content improvements helped the business properly convey trust within a sensitive medical space (we care deeply about the health of our four-legged companions!). Technical improvements and the content itself led to a better user experience, and by the 12-month mark the site was seeing a 90% increase in organic traffic and revenue. We also grew Ask Ariel’s impressions in search by over 700% over the course of 12 months, resulting in their highest level of clicks and impressions ever in a given month.  

Best of all, the site’s increased visibility means more people than ever have access to the information and products they need to keep their pets happy and healthy!