Business:
Allstate Gear
ALLSTATE GEAR
Growing Organic Site Traffic for an Established Brand
Working with Studio gave Allstate Gear the confidence to bring two sites into one and grow their organic presence with impressive results.
+61% 
Increase in Organic Revenue
+91%
Increase in Organic Traffic
+80%
Increase in Organic Transactions
Brief:
With efforts split between two very similar sites, Allstate Gear turned to Studio for expert advice on growing their online presence.
Services Provided:
- Discovery & Research
- Strategy Planning
- Search Engine Optimization
- Ecommerce Design
Introduction
Based in San Antonio, Allstate Gear Inc. specializes in manual transmissions and transfer cases. They provide re-manufactured units and the needed repair parts for rebuilds, servicing wholesale customers and individual self-service mechanics.
Starting with an established brand, Allstate Gear needed to refocus their efforts in order to grow their organic traffic and revenue.
The Challenge
Allstate Gear began their online store in 1999 but first reached out to Studio in 2016. The site had, in recent years, been dividing its efforts between two separate ecommerce stores that were serving much of the same purpose. Both stores were also lacking in keyword-rich content.
Allstate Gear has the benefit of a longstanding domain history coupled with good business practices and plenty of happy clients that the Studio team has worked to leverage.
We saw an opportunity to both decrease Allstate Gear’s workload while growing their organic traffic. The team recommended a strategy to combine the sites without losing customers, as well as implement on-page efforts to capture relevant traffic.
arrow_forward On-page content and product tagging to incorporate keywords
arrow_forward Improving search engines’ ability to understand the site while increasing brand recognition and creating a consistent identity
arrow_forward Bringing the two stores together with proper redirects
Our Approach
"Studio made suggestions to put total focus on one website instead of two websites we had, decreasing our workload. In return, the increase in organic search was a big payoff. However, I did question their recommendation and did not think it would be such a great success. They were totally on! Working with Studio has been great and they have earned my respect. I would recommend Studio....for many reasons. They stand their ground once they have researched with others in the department and will tell you like it is and not tell you what you want to hear. If you are a website owner newbie, Studio will direct you in the correct path."
David
from Allstate Gear
Additional Case Studies
Growing Ecommerce is What We Do.
Now let's grow yours!
Our team of ecommerce experts are on hand to discuss your goals for growth, and how we can best help you achieve them.
Would you like a FREE website checkup?
See exactly what to fix to increase your sales and grow your traffic.
YES – Get My Free Website Checkup