Running an online store can be an all-consuming task, but there’s no shortage of tools to make life a little easier. To get you started, we’ve put together a comprehensive list of the best 100 tools for ecommerce, all of them vetted and approved by the team here at Studio. We sorted our tools into the following categories:
You won’t see any “core” tools like ecommerce platforms or CRM software on our list. Instead we focused on the supplemental tools that will make your core systems more successful. Similarly, we steered clear of apps and plugins built for a single platform and opted instead for tools and systems that integrate with most ecommerce platforms.
We looked for free and inexpensive tools whenever possible, but we’ve included the paid tools that are worth the price of admission. To help you out, we’ve segmented each section by price.
Our list includes one Studio partner, Jungle Scout. Aside from that, we have no relationship with any of the companies on our list — except, in many cases, as a customer! Most of these are tools we use regularly ourselves or on behalf of our clients. Whenever that isn’t the case, our research is based on customer reviews and comparisons across features and pricing.
Setting Up Shop
If you’re still in the ideating, product research and planning phase, these are the tools for you.
Ecommerce Product Research
1. Google Trends – Is your product idea up and coming, or has it already peaked? Use Google Trends to assess the progress of your product keywords over time and jump on emerging trends as they happen.
2. Amazon Best Sellers – Browse Amazon’s list of bestsellers to see what’s hot with shoppers on the world’s largest ecommerce marketplace.
3. Amazon Movers & Shakers – These are the products that have seen a major growth surge in a short period of time, signaling a trend.
4. Etsy Best Sellers – If your target market is more Etsy than Amazon, check out Etsy’s bestsellers list to learn about the crafty and creative products that land.
5. Popular on Kickstarter – Unlike Amazon and Etsy, the projects that are popular on Kickstarter are almost guaranteed to be completely one-of-a-kind. To use these projects for inspiration, identify the need they address and brainstorm other ways to meet a similar need.
6. Profit Margin Calculator – You can find plenty of free profit margin calculators online, but sometimes simple is best. This tool from Shopify gives you exactly what you need and only what you need, and it delivers it in a user-friendly format.
7. Jungle Scout – Jungle Scout leverages product searches on Amazon to give you real-time insights into buyer interest, opportunity, and competition. Once you identify products you want to sell, Jungle Scout can connect you to suppliers too. Pricing starts at $29/month, or you can get 50% off by filling out the form on Studio’s partner page.
Worth The Price:
8. Sourcify – If you’re struggling to find manufacturers, Sourcify is a powerful matchmaker, supply chain manager and inventory management system in one. Starting at $299/month, this tool doesn’t come cheap — but it’s more than worth it if you’re roadblocked in this area.
9. Wiser – While seasoned business owners will appreciate Wiser’s MAP monitoring and retail auditing tools, people in the planning phase can benefit from its price monitoring software, which scans real-time competitor and customer data to help you set the prices that are best for your business. Wiser’s own pricing is quoted on an individual basis.
Business Naming Tools
10. Business Name Generator – Your mileage may vary with all business name generators, but at the very least they can help you get unstuck and keep the brainstorm process flowing. Enter a keyword and hit “Generate” for results that are sometimes nonsensical, sometimes on point, and always illuminating.
11. Wordoid – From brands like IKEA, Pantone, Twitter and Sony to half of the tools on this list, businesses of every stripe know a simple truth: when you can’t come up with a name, invent a cool-sounding word. Wordoid will help you with that, using any keyword you feed the tool as a root.
12. Namecheckr – Checking for trademarks and domain availability won’t show you whether random social media users have already snagged your intended social handles. This tool checks your prospective name on every major social platform, preventing a possible headache down the road.
Beautifying Your Website
These tools help design novices and pros alike create gorgeous graphics and produce attention-grabbing content.
Graphic Design & Editing Tools
13. Canva – If you’re not a confident designer, Canva is the tool for you. Choose from hundreds of beautiful templates and use the simple drag and drop editor to customize as needed. The tool is free to use and $12.95 per month for pro features like access to stock photos and graphics.
14. Smartmockups – From t-shirts and mugs to packaging, an enormous array of products can display your logo or artwork with the click of a button. Use the tool for free or pay $9 per month for premium features and unlimited exports.
15. Over – Use this app to create stunning graphics for social media. At $14/month or $100/year, Over’s pricing is about the same as Canva’s pro plan, but you get a lot more for the money — including access to thousands of on-trend graphics, backgrounds and illustrations. While the learning curve is super friendly, this app calls for a little more design know-how than Canva. That said, we think Over beats Canva hands down. As long as you’re comfortable designing on a mobile device, you’ll probably think so too.
Worth The Price:
16. Adobe Creative Cloud – Adobe has been the most famous name in the design software industry for decades, and in 2020 they continue to have some of the most cutting-edge and user-friendly technology around. For $52 per month you can use their Creative Cloud to download 20+ desktop and mobile apps including Photoshop, InDesign and Illustrator. If you only need Photoshop, save some money and pay $21 per month for the standalone tool.
17. Unbounce – This dead-simple landing page builder creates beautiful, conversion-friendly landing pages that are perfect for paid search or regular use. Pricing starts at $79 per month.
Stock Photos & Graphics
18. Unsplash – Truth be told, sometimes we like Unsplash’s photos better than paid stock photos. Generously donated by professional photographers, Unsplash’s beautiful images have an organic quality that’s often missing from traditional stock photography. We admire Unsplash’s manifesto, too.
19. Pixabay – If traditional stock photos work better for your brand — staged scenes, still lifes and flat lay photography — then you might prefer Pixabay’s selection of free photos. There’s less overlap between Pixabay and Unsplash than you’d expect, so it never hurts to browse both.
20. Freepik – If you’re looking for free vectors and illustrations, Freepik has them. Its additional stock photo offerings are on par with Pixabay’s.
21. TONL – While Getty Images and Shutterstock have taken strides to include more diversity in their stock photography, the results can feel flat sometimes. TONL’s mission is to showcase the culture of underrepresented people, not just their faces, by featuring photographs taken within each group’s own community. The results reflect genuine diversity, from clothing to customs. Pricing starts at $29/month.
22. Shutterstock – Shutterstock and Getty Images’ iStock are technically microstock photo websites, which offer affordable royalty-free images from photographers and illustrators who use the site to build out their portfolio or generate extra commission from unused work. Shutterstock plans start at $49 per month and iStock starts at $70 per month, or you can pay for individual photo downloads.
Worth The Price:
23. Getty Images – Stock photo websites like Getty Images feature editorial photographs that cost more than microstock photos, and the photographer nets 50-75% of the purchase. Pricing averages around $400 per photo. News sites and other publishers rely on Getty Images for high-quality, professional photos of celebrities and politicians; most ecommerce websites will do just fine with the microstock sites.
Running Your Business
These tools address the nuts and bolts of running an ecommerce business: inventory management, taxes and more.
24. Wave – This accounting software’s free plan includes an impressive array of features like income and expense tracking, sales tax tracking and more. For just $35 per month, Wave will handle payroll for you too.
25. HelloSign – HelloSign is the platform to use for simple, legally-binding electronic signatures. You can request three signatures per month for free, or move up to an unlimited plan for $13 a month.
26. Quickbooks – An old accounting standby, Quickbooks has kept up with new tech and now integrates with every major ecommerce platform and inventory management system. Pricing ranges from just $8 per month for the basics to $83 per month for advanced functionality.
27. Taxjar – When you run an ecommerce store, automating state sales tax calculations is a must. Starting at $17 per month, Taxjar is a great solution.
Worth The Price:
28. Kin – If you want to automate HR tasks like employee onboarding, time management and employee feedback, use Kin. Pricing starts at $99 per month.
29. UpCounsel – With a network of over 5,000 lawyers, UpCounsel can provide fast, affordable access to the right attorney for your business without charging the overhead demanded by traditional law firms. Sample hourly rates range from $125 for contracts to $5000 for utility patents.
30. Signifyd – Billed as a “commerce protection program,” Signified is part automation tool, part reporting dashboard and part fraud prevention system. Businesses can request a demo to learn more about pricing.
Project Management Tools
31. Asana – With full-team capabilities and an array of workflow views including checklists and calendars, Asana is the best free solution if you’re looking for an all-around project management system. If you need to collaborate with more than 15 team members, you can move up to an $11/month paid plan.
32. Trello – If you’ve ever used notecards or Post-It notes to move tasks around and track progress, you’ll love Trello. The platform takes the card system up a notch with checklists, task assignments and more. Trello starts free for basic features and moves to $10/month for more advanced features.
33. Slack – This robust chat software can double as a project management system through dedicated project channels, automated reminders, calendar integrations and more. Pricing ranges from free for the basics to a shockingly-affordable $12.50 per month for the software’s most expensive plan.
34. Zoho Projects – Zoho earns points for integrating with popular customer service tools so you can turn conversations and bug reports into tasks. Pricing ranges from $150/year for small businesses to $1500/year for enterprise companies.
Worth The Price:
35. Basecamp – Basecamp is one of the oldest kids on the project management block these days, but it has kept up with the newcomers admirably. For businesses that need to manage projects in depth and have a centralized way to communicate about each project, Basecamp is a great option. The cost is a $99/month flat fee.
Omnichannel Management Tools
36. Sellbrite – This tool lets you sync your inventory across every channel you sell on, automatically updating prices and other product details as needed. It also integrates with ShipStation and all the other major shipping services for smooth order fulfillment. Pricing ranges from $49-$399/month.
37. EcomDash – Starting at $60 per month, this inventory management platform keeps your inventory levels synced across 50+ popular platforms, including most of the major ecommerce platforms along with Amazon, Etsy, and Ebay. It also integrates with Quickbooks for seamless P&L accounting.
Worth The Price:
38. Veeqo – Another multichannel inventory management tool, Veequo sets itself apart with inventory forecasting, multi-warehouse routing, barcode scanner picking and more. It also has an iPhone app for warehouse managers and other people on the go. Prices start at $156/month.
Delighting Your Customers
Customer service isn’t just about making your customers happy; it’s about keeping them happy. These tools will help you deliver best-in-class customer service and build a loyal following of brand advocates.
39. Facebook Messenger: We couldn’t find any free customer service tools, so here’s your friendly reminder that Facebook messenger can be used as a robust customer support system that integrates with most CRM platforms. Through an integration like this, you’ll be able to move conversations from Messenger to a customer support representative, who can pull up the customer’s transactions and history to provide better help.
40. GrooveHQ – This customer support platform includes live chat, 40+ integrations, reporting and a customizable knowledge base builder. Pricing ranges from $9-$29/month.
41. Olark – This simple, data-driven live chat software integrates with most ecommerce platforms and CRM systems. Pricing starts at $12 per month.
42. Livechat – Livechat is a little more sales- and conversion-oriented than its counterparts, making it a great tool not just for customer support but also for lead generation. Pricing ranges from $16-$59/month.
43. Zendesk – This popular customer relationship software includes a full suite of customer support and sales tools. Pricing starts at $5/month per agent and leaps to $89/month per agent for more advanced options.
Worth The Price:
44. Acquire – Acquire has a robust set of customer support features that can be used across every channel you sell on. Pricing is offered on a Request-a-Quote basis.
45. Intercom – Intercom’s customer support features are on par with Acquire’s, but it pulls out ahead with a nifty set of customer engagement and loyalty tools. For non-enterprise businesses, plans range from $39-$499 per month.
46. Promoter.io – Companies of every size (including ours!) use the Net Promoter Score or NPS as a way to measure customer satisfaction. This tool helps you do that easily, integrating with most CRM systems and providing actionable customer intelligence insights. Pricing starts at $199 per month.
47. YotPo – If you want to host product reviews on your site, YotPo’s AI-powered review software is one of the most popular options available. You can also use the tool to design custom referral and rewards programs for your customers.
48. This Custom Thanks – Have you ever wished you had the time to thank your customers with a personalized, handwritten note? Offload the task to This Custom Thanks. They’ll send you 4×6 cards handwritten with the message(s) of your choice, which you can mail to your customers or add to your latest orders. Pricing averages around $5 per note, so this is more of a time-saver than a money-saver — but the business does offer discounts for bulk purchases.
Worth The Price:
49. Antavo – This omnichannel loyalty software moves far beyond traditional loyalty points. Customers can also earn perks for taking various actions like following your business on social media or referring new customers, and there’s even a gamified perks program. Pricing is offered on an as-requested basis.
50. Smile.io – Smile.io’s customer loyalty tools have a pronounced focus on creating brand advocates and nurturing VIP relationships. Pricing ranges from $49-$599/month.
51. ViaBill – There are many easy customer financing options on the market, including a couple of other tools that made our list. ViaBill, which lets customers pay in four monthly installments, is notable for: a) Not running a credit check on your customers, b) Making customers pay 25% up front, and c) staying 100% interest- and fee-free for the customer. The company’s profit model rests on charging you, the business owner, 2.9% + 30 cents on all transactions that use the service.
52. Klarna – Klarna is fairly on-par with ViaBill and uses the same interest-free model. At 30 cents and 5.99% per transaction, their cost is slightly higher than ViaBill’s. For the difference, you’ll get a few more payment options and the ability to use the software for both in-store and online purchases (ViaBill is ecommerce only).
53. Partial.ly – Costing 5% and 30 cents per transaction, Partial.ly has a similar business and pricing model as ViaBill and Klarna (but it gets points for having the most transparent pricing of the three). Two things that set Partial.ly apart: a) They pay your Square fee, and b) on the customer end, payment options are highly customizable.
54. ReCharge Payments – If you want to sell subscriptions or set up recurring billing, ReCharge is a clean and easy way to add the functionality to your site. Pricing starts at $40 per month, plus 5 cents and 1% per transaction. We looked at other subscription software options and this price seems standard. Before you pony up for a tool, look into: a) your ecommerce platform, b) your inventory management system, and c) Zoho and similar tools. You can often find this functionality hiding in the native features of the tools you’re already using.
Marketing Your Online Store
These marketing tools make every facet of growing your audience easier, from creating keyword-rich content to partnering with the right influencers.
55. Criteo – This suite of advertising solutions includes dynamic retargeting, in-app ads and more. It’s free to register on the site, but you’ll need a budget to start building your campaigns.
Affiliate & Referral Program Management
56. Talkable – Midway between an affiliate platform and a customer loyalty program, Talkable handles customer referrals with aplomb. Pricing is offered on an as-requested basis, but they do have a free Shopify app.
57. Referralcandy – Referral Candy is similar to Talkable, but it has a more comprehensive and user-friendly set of features. Pricing starts at $49/month, plus tiered commissions ranging from .25% to 5%.
Worth the Price:
58. Omnistar – While the other two platforms focus on customer advocacy and referrals, Omnistar pulls broader affiliate marketing into its focus by giving you the tools to wrap influencers into your network. Pricing ranges from $47-$247 per month.
59. Mailchimp – Of the email marketing platforms within this price range, Mailchimp is tops. It’s user-friendly, has great templates and excellent reporting tools, and it’s built to grow with your company. Pricing is free to start and $10-199/month after that.
60. Optimonk – While Optimonk has a few other conversion-driven features, it’s best known for its forms to capture email subscribers. Optimonk also lets you offer gated content that your customers can download upon entering their email address. Pricing starts free and paid accounts range from $29-$199/month.
61. Optinmonster – They don’t just have nearly-identical names; Optimimonk and Optinmonster also have a similar set of features. While Optinmonster doesn’t have a free option, its paid plans average lower than Optimonk’s overall at $9-$49/month.
62. KingSumo – KingSumo lets you build your email list through contests and giveaways. The app is usually $228 for a “lifetime deal” (read: full functionality, no monthly subscription fees) and it’s on sale now for $49.
63. SmartrMail – So you decide to run an email marketing campaign, and before you know it you’re looking at segmented lists, welcome emails, abandoned cart emails, winback messages and more. SmartrMail lets you swiftly build out each campaign and then automates the workflow for sending and reporting, making the tool a life-saver for people who struggle to define their email marketing process. Pricing ranges from $29-$99/month.
Worth The Price:
64. Customer.io – Customer.io is similar to SmartrMail, but it’s built for email marketing at scale. With prices ranging from $150-$995/month, this can be a good tool to switch to once you grow past a certain point.
65. Google Ads Keyword Planner – If you run a PPC campaign with Google, their Keyword Planner Tool can also be used for SEO keyword research. There are limitations to the method, but there are no other free keyword research tools that will give you this level of detail.
66. Answer The Public – A longstanding secret weapon for content strategists and keyword researchers alike, Answer The Public pairs your keyword with common question words (who, what, where, when, why, how); prepositions (with, without, for, can); comparison words (vs, like, and, or) and each letter in the alphabet to reveal the most common queries for those entries. The results will give you content and keyword ideas for days.
67. Keyword.io – SEO strategists look to autosuggest for new keyword ideas, and this tool gives you Google’s autosuggest results and then some. Enter your keyword and it will also show you the autosuggest results from other popular search engines like YouTube, Amazon and Wikipedia.
68. Structured Data Testing Tool – Check that your schema markup is sound with this free validator from Google, then reap the benefits of standout SERP listings.
69. Screaming Frog – Crawl your website and identify a whole host of errors (canonical issues, broken links, duplicate content and more) using Screaming Frog. It’s free to download and use the desktop tool for up to 500 URLs. If your site has more than 500 pages, the tool is $183 per year (Screaming Frog is UK-based, so the unusual price is due to the pounds-to-dollars conversion).
70. Merkle Schema Generator – Merkle has done a great job of developing an easy-to-use web app that helps SEOs quickly and cleanly generate properly structured schema for their site. At the link you can create schema for articles, breadcrumbs, events, FAQs, how-to’s, job postings, local business, organizations, personas, products, recipes, videos, and websites.
71. SEO Quake – SEO Quake is a handy browser extension that pros use to quickly mine data about any web page they visit. Not only does it give you all the basics (tags, word count, page rank, etc.) but you can also use their content analysis tool to pull information on keyword targeting, keyword research, internal and external linking, and more.
72. Buzzstream Meta Tag from URLs – This tool makes it fantastically easy to pull the titles and descriptions from a URL, which is handy when you want to quickly pull that data without clicking around on the page.
73. Google Search Console – Where analytics falls short on providing in-depth keyword data, Search Console makes up for in spades. Verifying your website with Search Console will give you a glimpse into how your site is performing and indexing in Google Search. Information includes impressions, CTR, and the average rank of your pages for the keywords you rank for. The enhancement reports also give you priceless insights into your mobile usability, page speed, and structured data. If you’re not set up on Google Search console, do it now. It’s a free SEO playground!
74. Spyfu – For competitor keyword research, Spyfu is second to none. You can use the tool for free to get a quick assessment of any competitor’s organic health and keyword strategy, but you’ll need to purchase a plan ($33/month – $199/month) for access to full reports. The paid plan also grants you access to additional tools for keyword research and rank tracking.
Worth The Price:
75. SEMRush – This all-in-one marketing and SEO suite is chock full of features, dashboards and competitor research tools. Pricing ranges from $99-$399 per month.
76. Ahrefs – One of the go-to tools for SEO strategists, Ahrefs lends an unmatched level of detail and accuracy to keyword research, competitor research, site audits and content audits. The price ranges from $99-$999 per month.
77. Buffer – Automate scheduling and post publishing, reply to messages and comments from a single dashboard, and view detailed reports with Buffer. Pricing ranges from $15-$99/month.
78. Hootsuite – Hootsuite is similar to Buffer but it’s slightly more advanced and friendlier for teams. Pricing ranges from $29-$599/month.
79. Tailwind – While the other social scheduling tools struggle a bit with Instagram and Pinterest scheduling, Tailwind excels at it. If your audience is on either highly visual platform, you’ve found your tool. It’s free to get started, and the paid plans for Pinterest and Instagram are each $10.
80. Outfy – Outfy integrates with your ecommerce platform so you can sell on all the major social media platforms using product images and information pulled directly from your online store. It has a nice range of templates, too. Pricing is a bit confusing; Outfy charges 4-6 cents per product posted on social media (they call it a “share”), and the commission changes according to the plan you choose. Plans start free and range up to $60 for a lifetime, and $60 will net you the lowest commission fee per share. You can also purchase shares in bulk for an even lower commission fee (if you buy 7200 shares up-front for $180, you’ll only be charged 2.5 cents a share). Got that?
Worth the Price:
81. BuzzSumo – Discover new and popular topics with BuzzSumo and leverage the information for your social content. BuzzSumo’s content-mining powers are vast, and the tool helps not just with social content discovery but with your internal content strategy as well.
Outreach & PR Tools
82. DealSpotr’s Influencer Marketplace – Billed as “LinkedIn for influencer marketing,” this is a free social networking platform that helps influencers and businesses connect. Like all social platforms, this one’s only as good as the number of people who sign up for it. But since it’s free for merchants, signing up is low-risk (you’ll negotiate payment with your influencers individually).
83. Buzzstream – One of the tools to have in your toolkit for linkbuilding and PR, Buzzstream is a search engine for blogs, influencers and publishers. You can use the tool to identify your targets, reach out to them and track your results. It’s not quite as flashy as similar tools, but it’s hands down the best value for the price. It’s $24/month for single users and team plans range from $99-$999/month.
Worth The Price:
84. PowerReviews – PowerReviews runs BzzAgent, a network of microinfluencers who review products for their network in exchange for a free product or sample. Because microinfluencers often have a more personal connection to their audience than major influencers, they collectively wield a massive amount of influence for a fraction of the price. PowerReviews is the system that makes this type of marketing scalable by putting your product in front of hundreds of microinfluencers. Because the options are so customizable, you’ll have to ask for a quote.
85. Gatsby.ai – If you’re interested in moving from micro to macro influencers, Gatsy automates the process of finding and reaching out to them. The self-service option is $99/month.
86. HypeAuditor – HypeAuditor sets itself apart from other influencer discovery tools by putting influencer data under the lense. Using AI, they audit each influencer’s account to make sure their metrics are sound, not bot-inflated. Pricing starts at $149/month.
Measuring Your Results
These tools put information at your fingertips so you can make informed, data-driven decisions about your business.
Analytics & User Testing
87. Google Analytics – It’s free, it’s standard, and it’s simply the best. Go add this to your site today.
88. Page Speed Insights – Ensure your website is fast and SEO-friendly by entering your URL into this free tool. We actually think Pingdom and GTMetrix have better free page speed testing tools, but it never hurts to get your recommendations straight from the horse’s mouth.
89. Mobile-Friendly Test Tool – Mobile-friendly sites are a must for SEO and usability. This is the easiest way to find out if your site passes the mobile bar.
Note: the free page speed tools only test the URL you give them; they don’t crawl your full site. So it’s useful to test priority pages individually!
90. CrazyEgg – CrazyEgg uses heatmapping software to track the customer journey on your site. Their reports will show you what people click on, where their eyes linger and more. It’s a good value for the price, which ranges from $24-$249/month.
91. Lucky Orange – Let’s get the elephant in the room out of the way: Yes, it’s weird for a conversion-focused business to boast such a dated website design. But the third-party reviews for this dynamic heatmap tool are solid, and we couldn’t find any red flags (just the giant orange one). If you’re looking for a standalone heatmap tool, this one’s a super affordable $10-$100 per month.
92. Mixpanel – Mixpanel is a full suite of behavioral analytics and user testing tools, including A/B testing. It’s free to start, and a paid plan is $89/month.
Worth The Price:
93. Kissmetrics – This behavioral analytics dashboard helps you make informed decisions based on actual user behavior on your site. Prices are offered on an as-requested basis.
94. Hotjar – This tool offers heatmaps, customer polls and more to help you understand customer behavior on your site. Pricing starts at $89/month.
95. Optimizely – This SEO- and user-friendly A/B testing tool will help you test different versions of the same page to find the stylistic elements, calls to action and messages that land. You can request a quote to learn more about Optimizely’s pricing.
96. Monetate – This A/B testing option is slightly more tailored for enterprise companies than Optimizely, but the tools are otherwise comparable. You can request a demo to learn about pricing.
97. User Testing – While the other user testing tools rely on customer behavior data to create their reports, User Testing puts your site in front of actual users and gives you detailed, subjective feedback about first impressions, ease of use and more. It’s great for businesses that are pre-launch and don’t have customer data yet, or for businesses launching new products and landing pages.
Miscellaneous Ecommerce Tools
Let’s get this list to 100, shall we? These tools don’t fit into the other categories, but they get the Studio seal of approval.
98. ClickMeeting – Generate leads and keep current customers informed with educational webinars. This tool makes the process of running them painless, and its list of add-ons and customization options is extensive. Pricing starts at $25/month.
99. Shakr – There are plenty of tools on the market that can help you create your own videos, but if you’re looking for enterprise-level video quality and scalable distribution on social media, Shakr is your tool. Plans start at $200 per month.
100. Involve.me – Create interactive content in the blink of an eye with Involve.me, which helps you build quizzes, calculators and forms for your customers. There’s a free plan along with paid plans ranging from $19-$159/month.